100 new TV and Radio sites join OVN

WASHINGTON – AP’s Online Video Network and MSN player technology continue to attract broadcast Web sites across the country, as 85 more radio and 15 new television stations have added the service to their Web sites.

With the recent release of the local video contribution feature, OVN affiliates can use their own content to leverage AP breaking news video and national advertising sales managed by Microsoft Digital Advertising Solutions. In addition, testing is underway for affiliates to sell local advertising to generate additional ad revenue.

“AP’s online video network offers a powerful content solution for AP members who are looking to attract more visitors to their site with breaking news, the latest from around the nation and world, and investigations from some of the top journalists in the business” said Kevin Roach, Executive Producer for Online Video. “We find that this dynamic, constantly updated content keeps visitors coming back more often. At the same time, it can generate new station revenue with no upfront investment.”

Powered by MSN technology and featuring exclusive AP content produced specifically for the Web, the Online Video Network provides high-quality, in-depth reports from the world’s largest newsgathering agency. The AP’s Online Video Network reaches 61 million unduplicated unique visitors and serves over 1,800 affiliates.

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