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Online Video Network
The AP Online Video Network is an ad-supported news video service that draws on the global newsgathering resources of The Associated Press and its network of members and customers in the United States to provide video summaries of breaking news stories for Web sites. OVN is already a part of over 1,600 member Web sites with a reach of over 45 million unique visitors.
And now, OVN's new local content feature lets members show local video and sell local advertising, to help make their sites a repeat destination for news-hungry audiences and the advertisers who want to reach them.
Online Video Network Features
- NEW Local content capability lets members easily upload their own video and advertising. Members pay a small streaming fee and keep the ad profits.
- Positions members to take advantage of the increasing flow of online ad dollars.
- Lets member sites offer video quickly and cost-effectively, with the best technology available.
- Makes local news sites a one-stop shop for users looking to read news and watch video clips; keeps users on local sites longer.
- Fully ad-supported. AP provides the video content and video player to members and customers in exchange for placement and promotion of the Online Video Network.
- AP news video available to a network of more than 4,000 AP newspaper and broadcast members in a member-branded video player.
- AP provides approximately 40 clips a day. Most clips are approximately 1 minute in length, with some as short as 30 seconds or as long as 3 minutes. Most clips are voiced-over, while others feature natural sound.
- New features under development include syndication, user-generated content, automatic encoding, an embeddable player and new generations of promotional tools.
Advantages
- The AP Online Video Network provides AP members and customers with high-quality, time-sensitive news video for their Web sites.
- AP controls selection and syndication of all editorial content. Microsoft provides a member-branded video player and tools to manage video content. Requires no investment in technology systems.
- Network combines a turnkey technology solution with AP's video content on an ad-supported business model. MSN will handle advertising sales.
- Offers revenue opportunity for members who drive traffic to the Network, with even greater revenue potential from local video and local advertising.
See for Yourself
According to a study released by the Online Publishers Association (OPA), video viewing online has reached the point where it is a routine practice for many Internet users.The AP Online Video Network is designed to make members more competitive in the rapidly growing online video business.
Join OVN today and you'll be able to:
- Satisfy the real-time video news appetite of a growing audience
- Watching video online is becoming routine, with one in four watching online videos on a weekly basis; five percent watching online video daily.
- News and entertainment videos are among the most frequently watched online.
- More than one-fourth of viewers access news at least once per week.
- Increase traffic to your Web site and hold it longer
- Visiting specific Web sites is a very popular way for consumers to get online video.
- Viewers go to multiple destinations for video — and then surf for more.
- Online video viewers are cross-media consumers.
- More than 60 percent of heavy and moderate viewers surveyed read newspapers.
- Generate revenue with no up-front investment — by attracting desirable consumers and capturing emerging advertising opportunities
- Frequent consumers of online video are more likely to be young, male and affluent.
- Consumers are willing to pay for online videos to get freedom of access: one-third have registered with a site, and five percent have paid to gain access.
- Viewers are receptive to video ads and driven to act — 44 percent have taken some action after viewing a video ad, including checking out related links and Web sites as well as making a purchase.
- Shorter is better when it comes to video ads, but many viewers (39 percent) are willing to view ads more than 30 seconds in length.
Source: Online Publishers Association online survey of 1,241 Internet users (age 12- 64), "From Early Adoption to Common Practice: A Primer on Online Video Viewing," April 2006
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